Chicago, has been ranked the most stressful city in america by forbes. Mylanta wanted to change that and provide a little simple relief, so next year, Chicago would be #2 on forbes' list. A series of digital and experiential "relief efforts" were launched throughout chicago to provide some simple relief from the stress inducers.
Tim Roan and I created this fun campaign about getting more out of your morning with a great cup of coffee from Starbucks. It only appeared in morning newspapers and offered an extra section for creativity.