Chicago, has been ranked the most stressful city in america by forbes. Mylanta wanted to change that and provide a little simple relief, so next year, Chicago would be #2 on forbes' list. A series of digital and experiential "relief efforts" were launched throughout chicago to provide some simple relief from the stress inducers.
Based off foursquares api, this niche location based app allows skaters locations and info on the closest skate spots. The app also allows for geo-tagging, posting photos and location ratings.
Tim Roan and I created this fun campaign about getting more out of your morning with a great cup of coffee from Starbucks. It only appeared in morning newspapers and offered an extra section for creativity.
