MYLANTA: INTEGRATED
THE LAST TWO YEARS, CHICAGO, HAS BEEN RANKED THE MOST STRESSFUL CITY IN AMERICA BY FORBES. MYLANTA WANTED TO CHANGE THAT AND PROVIDE A LITTLE SIMPLE RELIEF, SO COME NEXT YEAR, CHICAGO WOULD BE #2 ON THAT LIST.
A SERIES OF RELIEF EFFORTS WERE LAUNCHED THROUGHOUT CHICAGO TO PROVIDE SIMPLE RELIEF FROM THE STRESS INDUCERS THEY WERE DEALING WITH.
THE FIRST OF MANY RELIEF EFFORTS WAS LAUNCHED AROUND THE CUBS. AFTER EVERY LOSING GAME, THE MYLANTA TEAM WOULD PROVIDE PINATA'S OF THE OPPOSING TEAMS MASCOT FOR CUBS FANS TO GET SIMPLE RELIEF.
DE-STRESS CALLS, CREATED AN OPPORTUNITY FOR THOSE IN CHICAGO TO ASK FOR SIMPLE RELIEF AND THOSE NOT IN CHICAGO TO PROVIDE SOME SIMPLE RELIEF.
OTHER RELIEF EFFORTS USED SOCIAL MEDIA LIKE TWITTER AND FOURSQUARE, FAMOUS CHICAGO MOVIE MOMENTS, THE LANDSCAPE AND SOME SIMPLE COMEDY.
THE LAST TWO YEARS, CHICAGO, HAS BEEN RANKED THE MOST STRESSFUL CITY IN AMERICA BY FORBES. MYLANTA WANTED TO CHANGE THAT AND PROVIDE A LITTLE SIMPLE RELIEF, SO COME NEXT YEAR, CHICAGO WOULD BE #2 ON THAT LIST.
A SERIES OF RELIEF EFFORTS WERE LAUNCHED THROUGHOUT CHICAGO TO PROVIDE SIMPLE RELIEF FROM THE STRESS INDUCERS THEY WERE DEALING WITH.
THE FIRST OF MANY RELIEF EFFORTS WAS LAUNCHED AROUND THE CUBS. AFTER EVERY LOSING GAME, THE MYLANTA TEAM WOULD PROVIDE PINATA'S OF THE OPPOSING TEAMS MASCOT FOR CUBS FANS TO GET SIMPLE RELIEF.
DE-STRESS CALLS, CREATED AN OPPORTUNITY FOR THOSE IN CHICAGO TO ASK FOR SIMPLE RELIEF AND THOSE NOT IN CHICAGO TO PROVIDE SOME SIMPLE RELIEF.
OTHER RELIEF EFFORTS USED SOCIAL MEDIA LIKE TWITTER AND FOURSQUARE, FAMOUS CHICAGO MOVIE MOMENTS, THE LANDSCAPE AND SOME SIMPLE COMEDY.
